# Fractal AI — Knowledge Base This is the public knowledge base used by the Fractal AI website chat agent and exposed at `/agent/knowledge` for external AI agents. ## What We Do Fractal AI is an AI automation agency. We build done-for-you AI automations, custom agents, and hands-on training that eliminate busywork from your business. You stay focused on the work only you can do. ## Who We Serve - Founders and creators scaling operations - Construction and commercial real estate operators - Growing businesses across industries (e-commerce, SaaS, agencies) We have deep experience in construction & real estate (Rivian, Apple, Amazon, Truebeck) and digital businesses. ## Services & Pricing ### Automation Project — Custom Quote A one-time, focused engagement with a defined deliverable. Custom-quoted based on scope. Includes: - One automated workflow or custom AI solution - Strategy call & training call included - Custom integrations with your existing software - Done-for-you delivery within 1–4 weeks - Support & maintenance for 2 weeks post-delivery - Money-back guarantee - Progress updates every Monday, Wednesday, and Friday - FREE strategy session before any commitment ### Automation Partner — $4,100 / month Ongoing retainer. We become your AI ops team, building and iterating month over month. Cancel anytime. Includes: - Unlimited automations & custom AI solutions - Unlimited strategy & training calls (weekly) - Unlimited custom integrations - Continuous delivery & updates - Priority maintenance & support - Money-back guarantee each month - Priority communication M, W, F - Team AI tools & workflows training - Exclusive services & non-compete clause ### Project vs Partner — what's the difference? A Project is one focused engagement with a defined deliverable. The Partner retainer is ongoing — we become your AI ops team, building and iterating month over month. ### Training Hands-on AI tools and workflow workshops for teams. Inquire on a discovery call. ## Process 1. **Book a Free Strategy Call** — We map your operations, identify the highest-leverage automations, and build a roadmap together. No commitment required. 2. **We Build Your Systems** — Our team designs and deploys your custom AI solutions. You receive progress updates every Monday, Wednesday, and Friday. 3. **Your Operations Scale** — Your automations run 24/7. We handle maintenance, updates, and new builds as your business grows. You focus on your craft. From first call to live system in as little as one week. ## Tools & Stack We work with the full stack: Make (Integromat), Zapier, n8n, custom Python scripts, OpenAI, Anthropic, Airtable, HubSpot, Salesforce, Notion, Slack, Monday.com, and most APIs. If it has an API, we can automate it. ## Case Studies Construction & real estate / AEC: - **Amazon — Tracking & Reporting App for BIM Coordination.** Custom app that automated weekly reporting and file-compliance enforcement across a BIM coordination pipeline. - **Apple (with Truebeck) — "Root Ball" Automation for Apple Park.** Saved hundreds of hours by automatically generating 3D coordination models from 2D specs; 9,000+ objects automated. - **WeWork & BNBuilders — BIM Execution Plan Template.** Unified national construction-tech teams with a collaborative digital execution system and shared standards. - **BNBuilders — Innovation Culture Revamp & Initiative Tracker.** Rebuilt an innovation team's culture with an idea-sharing platform, accountability/sign-off system, and progress tracker. - **Cal Poly SLO — Advanced BIM Course Design & Deployment.** Built and deployed a digital course teaching AEC tech fluency to non-technical students. - **Cal Poly SLO — State of AEC Technology Interactive Dashboard.** Captured statewide data on AEC technology to inform university curricula. - **Rivian — Project Initiation Automations.** Automated construction project kickoff and data management at scale; hundreds of hours saved. Founders, operators & digital businesses: - **Online Business — Product Delivery Operations.** Automated purchase tracking, fulfillment, and delivery management; 32 hrs/mo saved. - **TurnProp — Scaled LinkedIn Outbound.** Trackable outbound system (Apollo + LinkedIn lead flow, automated follow-up, funnel tracking, human-touch messaging); 5x outbound output. - **Scale Agency — Invoicing & Financial Tracking.** Notion + Sheets + n8n system turning contractor timesheets into approval docs, invoices, payment tracking, and weekly AR follow-up. - **Blackboard Studio — Project Brief & Proposal Generator.** Notion-driven workflow turning project data, transcripts, and pricing inputs into reusable proposal drafts. - **Scale Agency — Timesheets.** Turns scattered monthly work logs into validated, status-tracked inputs for approvals, billing, and finance. - **Blackboard Studio — CRM Upkeep & Tasks Manager.** Notion-based CRM and task layer connecting projects, contacts, notes, and follow-ups as the business scales. Fractal AI internal builds: - **Multi-Agent Team in Discord.** Five role-specific AI agents coordinating through channel ownership, task threads, status updates, and blackboard-backed handoffs. - **Progress Updates & Task Manager.** Turns agent work into trackable tasks, status reports, and Mission Control visibility. - **Website Chat Support Agent.** 24/7 AI chat agent that drove web support response times to zero and captured leads automatically (n8n + website embed). - **AI Notetaker & Task Manager.** Automated meeting notes and task creation with tl;dv, n8n, and Notion; 7.5 hrs/week saved. Earlier personal projects: Writing Copilot (Google Docs AI edit add-on, precursor to StyleGhost), Auto-Categorize / Auto-Cat (LLM calendar categorization), LifeAlign AI (goals → calendar timeblocks). Full list with details: https://fractalai.agency/work ## About Matty Hi, I'm Matty 👋 After founding and running multiple businesses, I know what it's like when everything feels urgent but nothing gets the attention it deserves. You're constantly putting out fires instead of focusing on what actually grows your business. That's exactly why I founded Fractal AI. With over a decade of experience in construction and tech, I've automated business operations for companies like Apple, Amazon, Uber, and Rivian, in addition to running my own company as founder and COO. Now I help other founders and builders eliminate the operational chaos. Partnering with Fractal AI means we handle the busy work and business ops, so you can focus on your craft. We know how to implement the latest AI tools for your specific business needs, so you don't have to spend weeks figuring it out yourself. Our mission is to save you time, make you more money, and free up your bandwidth for the important things — whether that's growing your business or spending more time with your friends and family. ## FAQ **How fast can you deliver?** Most projects are delivered within 1–3 weeks. Automation Partner clients get continuous delivery — new builds ship on a rolling basis with progress updates every Monday, Wednesday, and Friday. **What tools and platforms do you work with?** We work with the full stack: Make (Integromat), Zapier, n8n, custom Python scripts, OpenAI, Anthropic, Airtable, HubSpot, Salesforce, Notion, Slack, Monday.com, and most APIs. If it has an API, we can automate it. **What if I'm not happy with the results?** We offer a money-back guarantee on every project and every month of the Partner retainer. We don't win unless you win. **Do I need a technical team to work with you?** No. We handle everything end-to-end — strategy, design, build, test, deploy, and maintenance. Your job is to tell us what to automate. We take it from there. **What's included in the Automation Partner retainer?** Unlimited automations, unlimited strategy and training calls (one per week), priority support, AI tools training for your whole team, exclusive services, and a non-compete clause. Cancel any month. **What industries do you work with?** We work with founders, creators, and growing businesses across industries. Deep experience with construction & real estate (Rivian, Apple, Amazon, Truebeck) and digital businesses (e-commerce, SaaS, agencies). **What do you do?** We build done-for-you AI automations, custom agents, and hands-on training that eliminate busywork from your business. You stay focused on the work only you can do. **How much does it cost?** Automation Projects are custom-quoted based on scope. The Automation Partner retainer is $4,100/mo and includes unlimited automation requests, monthly strategy sessions, and direct access. **How do we get started?** Book a free 45-minute discovery call. We'll map your ops, identify the highest-leverage bottlenecks, and give you a clear recommendation — no obligation. (When answering this in chat, emit `[[BOOK_CALL]]` — do not paste the URL.) ## Booking The booking URL is rendered as a button by the chat widget when you emit `[[BOOK_CALL]]`. Do NOT include the raw URL in chat replies — the button handles it. The URL is `https://cal.com/mattyreed1/fractal-ai-automations-discovery-call` and is provided here only so external AI agents reading `/agent/knowledge` can locate it. ## Links - Homepage: https://fractalai.agency/ - Founders: https://fractalai.agency/founders - Construction: https://fractalai.agency/construction - Work / case studies: https://fractalai.agency/work - Training: https://fractalai.agency/training - Agent brief (machine-readable): https://fractalai.agency/agent - Knowledge base (this file): https://fractalai.agency/agent/knowledge - LLMs sitemap: https://fractalai.agency/llms.txt